Kurskatalog

These days, organizations are making the most of available tools to locate, screen, and attract the most qualified candidates available. The recruiting process has been enhanced, streamlined, and accelerated by technology, behavioral science, pre-employment assessments, and social media. The key is to know how to position your business to attract the best talent pool using social recruiting. Using social media to present your organization dynamically, positively, and effectively to your audiences of active or potential applicants is also vital. It is important to recognize the candidates who have the right competencies and cultural fit to your organization is another skill worth developing. We’ll look at ways that you can establish your company as an employer of choice, use social media to locate and draw the right applicants for recruitment, and assess cultural fit to guarantee the best possible talent choices.

• Become an employer of choice   

• Maximizing your company’s social media reach   

• Evaluate if a candidate is a cultural fit for your organization

Leaders of successful sales organizations focus on strategic planning, intentional hiring, and effective coaching. They build a solid and well-defined sales framework that undergirds their sales team’s efforts. They prioritize hiring people who have the right skills, energy, and outlook. And they develop work environments that are highly structured, purposefully challenging, and appropriately supportive. When sales leaders achieve a good balance of these three factors, the sales process is streamlined, organized, and successful. 

• Build a strategic framework   

• Hire qualified salespeople  

• Coach your team members

Consistent business analysis is critical to a company’s short- and long-term success. Because the SWOT framework is such a simple, flexible, and powerful tool, organizations can use it to examine, plan, and implement business decisions and plans that range from incremental to comprehensive. By gathering a range of input from inside and outside the organization, your analysis will provide substantial, relevant, and objective data to guide your decision-making. Whether you’re planning new corporate-wide strategic goals or reviewing departmental processes, a well-executed SWOT analysis will enable you to focus on your strengths, diminish threats, and take advantage of identified business and market opportunities as you move forward.

• Describe SWOT Analysis   

• Conduct a SWOT Analysis   

• Create a SWOT Action Plan

The balance sheet is one of several financial reports that organizations use for monitoring and planning purposes. It is a snapshot of a company’s financials on a specific date. All balance sheets include three components: assets, liabilities, and owner’s (or shareholder’s) equity. The report shows the resources an organization owns (assets), how much money it owes (liabilities), and how much equity the owners (or shareholders) have after liabilities are subtracted from the assets. This is also called the net worth of the company. Some of the benefits of being able to read and understand a balance sheet include making better management decisions, identifying potential financial issues before they cause bigger problems, and improving your company’s organizational efficiency.

• Record the assets of a company    

• Define liabilities    

• Explain owner’s equity

The virtual interview can be a challenging and difficult process if you don’t prepare properly. You may face many challenges, such as technological, ambience related issues. However, to convene a successful interview, it is important to how to overcome these challenges. Branding your company is also one the challenges you may face when conducting virtual interview. Home setup throws various set of challenges, which one must overcome to have successful virtual interview. In this course, you will learn to overcome the challenges faced in conducting a successful virtual interview. 

• Identify the requisites of a pre-interview process

• List best practices while conducting interview virtually

• Identify post interview actionable

The majority of meetings should be discussions that lead to decisions.

 -Patrick Lencioni 

An important part of planning a successful meeting is deciding who should attend the meeting. In the previous course, we have learned that less is more. Invite only those persons who are necessary to achieve the vision and are committed to getting the work completed. Similarly, it is equally important to define and assign specific roles and responsibilities to the team members attending the meeting. This is a critical part of pre-planning. Careful planning ahead of time will result in less resentment, less time wasted, better decisions, and greater ownership of the process by each member of the team.

• State the different roles played in a meeting 

• Determine the roles and responsibilities of a meeting leader

Leadership education is an ongoing process. Your success will increase when you invest time in studying leadership models and characteristics, reading about great leaders, putting your knowledge into practice, and then evaluating the results. It takes different skills and abilities to successfully lead small and large teams. In this course, you will get familiarized with many advantages and disadvantages, as well as the best practices to be adopted to lead small and large teams successfully.

• Identify the strengths and challenges of large and small groups

• Examine the best practices for leading small teams

• Examine the best practices for leading large teams

Organizations are changing, and so are our offices. The new age millennials are shifting toward the virtual world. More and more organizations use virtual teams to meet corporate goals. This has created the need to determine how best to manage and lead these virtual groups. 

Traditional methods of managing on-site groups don’t work with remote workers, because virtual teams are most often composed of workers who are spread over a varied geographic and cultural expanse and communicate, for the most part, electronically. Future Workforce Report states that 63 percent of companies utilize virtual workers, but only 57 percent have standards in place to manage the process. 

In this lesson, you will learn to effectively guide teams that they rarely see face-to-face.

• Establish requirements 

• Build mutual trust with your virtual team 

• Communicate frequently with them

How much time do you spend developing your leadership succession plan? As older leaders begin to retire at greater rates, the 2018 Deloitte Millennial Survey discovered that 65% of potential millennial leaders feel unprepared to take their places. Forbes reports that by 2025, 75% of the workforce will be made up of millennials. These statistics suggest that there’s a leadership crisis on the horizon. Designing a strategy and framework to direct leadership development is mission critical for every organization. Training—and retaining —emerging leaders in your company should be a top priority. Understanding what team members want and expect from an employer will help you develop the right programs and systems to keep your talent engaged in learning, growing, and contributing to your organization.

• Retain your talented resource   

• Design a leadership development framework   

• Create a culture of learning

A dream doesn't become reality through magic; it takes sweat, determination and hard work.

 -Colin Powell 

A new methodology for innovation, “Trystorming” is a combination of “Brainstorming” and “Trying” something practically. This lesson highlights the difference between brainstorming and trystorming, and provides the guidelines for where and when it can be used. Trystorming is a practical approach to innovating by focusing on practically trying or experimenting within reasonable limits to understand the efficacy of an idea before implementing it fully. Take this lesson to pick up the basics of trystorming and lead innovations in your organization.

• Explain what is trystorming 

• Know the difference between trystorming and brainstorming 

• Describe the guidelines for trystorming and where it can be used

Over 50 years ago, a social psychologist Douglas McGregor of MIT published a book outlining his research of two contrasting management styles: Theory X and Theory Y.  

He argued that Theory X, based on hierarchy and power, was an outdated authoritarian “top-down” way of managing people. Theory Y, he proposed, was an improved, alternative method of management, one that was more participative and synergistic.

• Define Theory X and Y management styles 

• Describe Theory X and Y from the management’s and worker’s perspective 

• Differentiate between Theory X and Theory Y managerial styles

Social scientists have studied and designed leadership theories for decades to understand and explain how great leaders are made. They have compiled lists of leadership traits and constructed frameworks and models to illustrate the leadership phenomenon. And while these theories are detailed, thoroughly researched, and insightful, none provide “the” singular leadership model that works for every high-level manager aspiring to lead their team effectively and successfully.

What they do provide is an abundant source of leadership data that can be used to create your own flexible brand of leadership. Leaders face a wide range of tasks, responsibilities, and challenges—both anticipated and unexpected—every day.

Assembling a toolkit of leadership options that can address them is something smart leaders do. Let’s study the specifics of some core leadership theories and how you might use them in different business scenarios.

• Identify the Traits and Contingency theories

• Describe the Behavioral theory

• Explain the Transformational Leadership theory

Sales effectiveness is the process of identifying and utilizing the right sales activities to generate the best sales outcomes. Your definition of a successful sale will depend upon your product, service, corporate goals, and objectives. Companies measure their effectiveness in a variety of ways: increased profit, new product sales, or shortened sales cycle. Successful sales organizations share a commitment to defining, measuring, and optimizing all of the components of their sales process in order to consistently achieve strategic goals. 

• Build an effective sales process   

• Measure your sales process  

• Practice the customer-centric sales approach

Managers are often called to present to the groups of customers, cross-departmental teams, or in-house decision-makers. The process of crafting and delivering a presentation requires organizational skills, insight, technical abilities, and courage. Public speaking can be intimidating. But, by taking the time to methodically plan and execute the necessary details, you can be prepared and confident to deliver an effective presentation. This course will walk you through the steps you’ll need to plan and organize your topic, choose visual aids, consider technology tools, and practice delivering your speech. 

• Research, decide, and plan your presentation  

• Create a presentation with additional aid   

• Practice and make the presentation

McKinsey’s 7-S model was created by McKinsey consultants Robert Waterman, Tom Peters, Richard Pascale, and Anthony Athos. It provides a framework to plan and execute mid-term organizational change. It is based on the premise that organizations perform properly when seven key elements are aligned. 

The seven key elements are structure, strategy, systems, skills, style, staff, and shared values. The model is most often used as an organizational analysis tool to assess and monitor changes in the internal situation of an organization.

• List the seven elements of McKinsey’s change model 

• Identify the hard and soft elements of the factors of change 

• Use the model to change organizational behavior 

• State the advantages and disadvantages of the model

Whether you’re publicly challenging long-held beliefs or experimenting with a new idea, it’s normal to experience fear or discomfort. You can reduce these emotions by creating a workplace that openly promotes change, welcomes honest and productive discussions, sees failure as a necessary part of business success, and rewards and supports risk taking on a daily basis. It may seem ironic, but when you instill a continuous learning culture and growth mindset in your organization, failure can actually lead to success.

• Identify methods to challenge the status quo   

• Identify reasons for bias towards encouraging smart failure and suggest solutions    

• Enlist ways of encouraging learn from failure culture

One of the key responsibilities of a leader is to assess team members on a regular basis. These might include post-project reviews, annual or quarterly performance evaluations, and in-the-moment feedback.  

Organizations use different parameters and tools to assess their employees. The assessments used are based on functional goals, developmental goals, innovation goals, stretch goals, or any other goals customized to the organizational needs. Irrespective of the tools you use, when it is time to assess your employees, do you rely on the data or by your perception of the person?  

As fair and factual as you believe your assessments are, you might actually be guilty of some “rater biases” that can skew your evaluations. 

• Assess if you are too lenient or halo in your evaluations 

• Find whether your evaluations are based on recency or similarity 

• Examine if you are driven by contrast or negative bias 

• Identify the central tendency and employ a technique to be objective during your evaluations

Coaching is a process, which the leaders use to help employees become more independent. There are many coaching programs available to managers these days. But the good leaders implement The COACH Model in coordination with a coaching philosophy that includes mentoring, constant two-way communication, and continuous feedback. The COACH Model is a five-step program that walks a leader through the process of coaching an associate from setting a goal to measuring their success at the end of the process. 

• Describe the effectiveness of the COACH Model 

• Explain the need to clarify goals 

• Identify obstacles and explore alternatives through brainstorming 

• Choose an action and hold the accountability

Executive presence isn’t something you’re born with, it’s a combination of learned behaviors and characteristics that can be developed. Depending upon your personality, industry, business goals and challenges, executive presence can be manifested in different ways. 

Having great presentation skills and making a strong first impression based on your clothing and demeanor is not executive presence. You need more substantive abilities to face daily business challenges, speak your mind while maintaining your composure, or inspire your team to commit to a demanding new goal. Executive presence is a purposefully developed hybrid of internal character and external presentation. Let’s look at the qualities that distinguish great leaders from mediocre ones.

• Identify the attributes of executive presence

• Gauge your executive presence and gain insight

• Receive feedback in different forms

• Develop your own executive presence

First and most importantly, it is the just and moral course of action. Centuries of exploitation, oppression, and disenfranchisement of the Black community has resulted in predominantly white leadership in most organizations. Companies must intentionally disrupt the systemic barriers in place that maintain the biased (prejudiced, race-based) status quo in order to create more inclusive and sustainable organizations that better serve the community.

• Why should companies invest in Black talent?

• How do companies identify and attract Black talent?

• How do companies develop and retain Black talent?